CAMBRIDGE, MA, November 21, 2008 — With the popular D.I.Y. (Do It Yourself) trend, many consumers feel that making gifts and household items is not only enjoyable but also more personal. Russian Flora, an online, international gift and flower delivery company, joins the trend with its BouquetBuilder™ tool, which allows customers to virtually create their own bouquets.
When sending flowers to loved ones who live far away, the idea of making a customized arrangement probably sounds impractical. However, with Russian Flora’s BouquetBuilder™ tool, users can select the recipient’s favorite colors and flower varieties to make a unique bouquet, which will be assembled and delivered by local Russian florists. Additionally, the BouquetBuilder™ tool incorporates detailed descriptions and meanings connected to certain flower varieties, allowing users to create an especially meaningful arrangement.
The virtual assembly process is simple. The user can view a large selection of flower types and colors in a column on the left side of the screen. By rolling the cursor over a flower icon, the user can read interesting information about the variety. To select a flower, the user simply drags the icon into the bouquet in the center of the screen. As the user progresses, he or she may decide to change certain selections; simply dragging a flower out of the bouquet area will automatically remove it from the arrangement. Users can watch the bouquet grow right before their eyes.
The benefit of price control is also empowering to those using the BouquetBuilder™. A user can build any size bouquet from a sentimental, single flower to a huge, breathtaking bouquet.
Russian Flora constantly works to meet its clients’ needs and wants. In addition to the customization options that the BouquetBuilder™ offers, they also offer shoppers the opportunity to request customized gifts of any type—tickets to events, local delicacies, electronics, etc. This option is especially popular around the holidays and for birthdays.
Russian Flora provides gift and flower delivery to Russia, CIS and Eastern Europe. They have established a large network of florists that assemble and deliver flower and gift arrangements purchased on Russian Flora’s website. By creating a network of established, reputable florists and having multilingual customer service representatives based in the United States, Russian Flora takes the guesswork out of finding a florist for those who want to send flowers to Russia and Eastern Europe.
The BouquetBuilder is expected to find the height of its popularity with the typical DIY crowd of 21-42 year-olds. Whether the user wants to make a funky, trendy arrangement, a monochromatic bouquet, or a more traditional collection of flowers, the BouquetBuilder™ can make it a reality.
About Russian Flora:
Russian Flora specializes in high-quality, affordable gift and flower deliveries to Russia, CIS and Eastern Europe. The company works directly with established, local Russian florsts to offer deliveries within 24-48 hours of submitted orders. After the founder and owner David Skol experienced firsthand that many of the existing delivery services to Russia provided either low-quality or over-priced flowers and gifts, he decided to provide a U.S.-based service that would provide the type of service he believed was lacking. Learn more at www.RussianFlora.com.
Director of Marketing