CAMBRIDGE, MA, March 29, 2009—Flowers and gifts are sent to celebrate special occasions and bring joy to their recipients. Often the sender does not know how the recipient feels about a gift delivery until a phone call can connect the two. Considering the fact that many gifts are delivered internationally, where time zones are completely different, the gift-giving process can feel quite drawn-out. Russian Flora identified this problem and developed an innovative solution: gift givers can now receive a digital video via email of their loved one receiving the delivery, bringing the gift giving experience full circle.
Digital video services can be added to any order available from RussianFlora.com. Sample gifts include roses, assorted flower baskets and bouquets, gift baskets, gourmet gifts, balloons, and party cakes. Currently, the digital video service is available for $12.95 USD in the major eastern European cities of Moscow, St. Petersburg, Belgorod, Kazan, Krasnodar, Vladivostok, Kiev, Odessa, Kharkov, Melitopol, Mariupol, Minsk and other large cities. The company plans to add additional cities in the near future.
When the sender opens the email from Russian Flora, he or she is able to view a video, up to 30 seconds in length, of the receipt during the delivery. Often the recipient will take the opportunity to thank the sender and show him or her the gift. Not only does this service give the sender a concrete, emotional keepsake, but it also allows the sender to see the delivered product to ensure it is of high quality.
The company’s main client base is comprised of Russians living in the U.S. as well as Americans, western Europeans and other international individuals who purchase gift baskets and flowers for loved ones in the Commonwealth of Independent States (CIS). Because great distances often separate the sender and the recipient, a digital video can act to bridge the distance between the two. “When sending flowers to Russia, our clients find that receiving a video really captures a special moment and creates a lasting, emotional memento,” says David Skol, founder and CEO of Russian Flora.
Russian Flora’s billing policy for digital video services takes into consideration that at times the recipient will decline to be video taped: the gift sender is not charged for the video service at the time of placing the order, rather the billing occurs within 24 hours after flower delivery to Russia is completed.
Thus far, the digital video service has seen an overwhelming success. Approximately 72% of gift givers have elected to use digital video services or digital picture services offered through RussianFlora.com since their implementation.
About Russian Flora:
Russian Flora specializes in high-quality, affordable gift and flower delivery to Russia, CIS and Eastern Europe. The company works directly with established, local Russian florists to offer deliveries within 24-48 hours of submitted orders. After the founder and owner David Skol experienced firsthand that many of the existing delivery services to Russia provided either low-quality or over-priced flowers and gifts, he decided to provide a U.S.-based service that would provide the type of service he believed was lacking. Learn more at www.RussianFlora.com.
Director of Marketing