April 2023

Switzerland’s National Treasure: The Edelweiss Flower

How do you test whether or not someone experienced a period in their life where they obsessively watched The Sound of Music? Simple. You break into the ‘Edelweiss’ song and see if they join in. Besides being a tune that gets stuck in my head at least once a year (mainly because Christopher Plummer was a dreamy hunk with a great voice), the Edelweiss flower is also the iconic image and national flower of Switzerland.

Thanks to the power of folktales and just enough science, this flower overshadowed many of its mountainous contendents, gaining cult status in the mid-19th century. As it adorns Swiss airlines, coins, and even the Swiss tourism office, it remains an important symbol of Swiss culture. But how did this come to be? Although there is a strong association with the Alps, plot twist, Edelweiss actually originates from the Himalayas and Siberia. Read below to learn how this fluffy flower became Switzerland’s national treasure and when and why you should send Edelweiss to your special someone with Russian Flora

Close up of the Edelweiss flower

National Earth 2023: Eco-friendly ways to Celebrate Earth Day

April 22 is Earth Day and we are celebrating by appreciating our planet’s natural gift to us – flowers! Flowers are a symbol of life and renewal which make them a powerful reminder of our connection to nature. While enjoying the beauty of a flower, we can celebrate Earth day and remember the responsibility we each have to protect our planet.

Celebrating Earth Day is about remembering that every small act can make a big difference for our future. In honor of the earth, we invite you to make your own meaningful changes for the planet. Scroll below to discover eco-friendly ways to celebrate Earth Day!

celebrate earth day. person holding the earth
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